Bobbitt worked closely with Dairy Queen corporate and the regional franchisee to unveil this new 2,687 square foot prototype concept in Raleigh. Ongoing communication between each party enabled Bobbitt to coordinate equipment installation and an upgraded furniture package for the dining area. The result is a quick-casual atmosphere that leverages the Dairy Queen brand identity. As an added benefit of working closely with the owner from the outset, we identified evidence of rock on the site – thus enabling him to negotiate a purchase price with full disclosure of site issues.